NOOR Handels GmbH was founded in 1988 by the married couple Asiya and Parvez Akhtar as a retail company with 2 shops. Direct imports for the supply of goods to their own markets and the demand from resellers increased continuously. As a result, the discount stores were sold and the focus of business activities was shifted to import and wholesale. Today, the sons Noman Akhtar and Asif Akhtar are the 2nd generation to run the company. The parents are still available to advise both of them. In 2007 the new company headquarters in Rodgau / Frankfurt am M. was moved to an area of over 45,000 square meters. In addition to the administration building and a large showroom with over 1,200 square meters, the new logistics center was built there, with approx. 15,000 pallet spaces and the latest technology. In 2018, the company's 30th anniversary was celebrated at the new headquarters with a large number of participants. In the meantime, the company has its own offices in China and Pakistan, which ensure that everything runs smoothly with the latest range of goods and ensure a very high quality standard. In addition to new favorites and old acquaintances, you will find loving gifts and eye-catchers for your favorite place. In our product selection, we always attach great importance to creative ideas and new trends.