About us

NOOR Handels GmbH was founded in 1988 by the married couple Asiya and Parvez Akhtar as a retail company with 2 shops.
Direct imports for the supply of goods to their own markets and the demand from resellers increased continuously.
As a result, the discount stores were sold and the focus of business activities was shifted to import and wholesale.
Today, the son Noman Akhtar the 2nd generation to run the company. The parents are still available to advise both of them.
In 2007 the new company headquarters in Rodgau / Frankfurt am M. was moved to an area of over 45,000 square meters.
In addition to the administration building and a large showroom with over 1,200 square meters, the new logistics center was built there,
with approx. 15,000 pallet spaces and the latest technology.
In 2018, the company’s 30th anniversary was celebrated at the new headquarters with a large number of participants.
In the meantime, the company has its own offices in China and Pakistan, which ensure that everything runs smoothly with the latest range of goods
and ensure a very high quality standard.In addition to new favorites and old acquaintances, you will find loving gifts and eye-catchers for your favorite place.
In our product selection, we always attach great importance to creative ideas and new trends.

A competent, well-trained team in the office and in the field as well as respectful and fair dealings with and among each other are the foundations of our success.
Our sales staff and our field service have many years of market experience and will be happy to advise you on all questions relating to our range.

Training is important to us!
We are a recognized training company of the Chamber of Industry and Commerce and employ several trainees every year,
in the professions of office management clerk, wholesale and foreign trade clerk, IT clerk, warehouse logistics specialist and
Designer for visual marketing, a! We have already received several awards from the Chamber of Industry and Commerce as a training company.
Today, our range includes over 3,000 items from the gift and decorative items, seasonal items, trend items and decorative LED lighting,
which are offered under different brand names. All of our products are of course tested in accordance with EU standards.
We offer you a fair price-performance ratio, comprehensive customer service and a fast delivery service.

Discover the diversity of our product world and let us and our range inspire you!